Muru was initially created to solve a professional problem I had as a music curator. As a consultant, I was creating these incredibly long playlists for small venues like bars, restaurants, hair salons, etc. The very initial idea for Muru was to build a search tool that would help me find more songs with the same “vibe” as the ones I had already found. If a Jackson 5 song worked really well in a previous playlist, I wanted to find songs with a similar vibe for the next playlist.
You can hear how popular this song really was in Live at the Apollo by listening to how bonkers the crowd goes during that track. But while their faith may have been restored, they still didn’t see Brown as anything more than a single artist, inconsistent at best.